Subscription Based Business
Subscription Based Business
Client Intro
A Subscription-based business Facebook Ads Case Study. Learn how we managed to bring in more than 1,200 leads for this subscription-based business using the Facebook Ads.
The Challenges
- The client had spent over £5K with no real data or results.
- We only had 3 months initially to produce real results.
- The client did not have any lead magnets.
- There were no landing pages in place.
- All the previous campaigns were turned off in a way that we couldn’t leverage those results.
Our Strategy
- We started off with an in-depth audit of the ad account and the website
- Identified that to achieve real results we need to have a lead magnet.
- We worked with the client to come up with a suitable lead magnet.
- Then we started running that lead magnet using Lead Ads.
- Despite tremendous results in the first month, we were not satisfied with the Lead Quality.
- We build 2 different landing pages and started testing them.
- Using new ads creatives were also part of our strategy.
The Results
- The results skyrocketed in the very first month.
- CPL from Lead Ads was below £0.50.
- The conversion rate of leads to subscriptions wasn’t that great initially.
- The client was still happy as new customers were coming in from email marketing.
- After we launched the landing pages, the CPL went up a little.
- However, the conversion rate skyrocketed this time, and the client was converting at a better rate.
- Within the first 2.5 months, we generated over 1,200 leads.
- And the client was able to convert 192 leads into subscription-based customers.
OUR PORTFOLIO
