1,500+ Attendees
1,500+ Attendees
Client Intro
Markiva helps restaurants get more customers by boosting their online presence and becoming seen through Facebook ads that convert.
The Problem
- A well-known food business selling wings as their primary offering had a simple goal in mind: they wanted more engagement on social media, with a special emphasis on Instagram and Twitter.
- They weren’t sure how to do it themselves, so they came to Markiva.
How We Fixed It
- We analyzed the company’s current social media strategy, as well as the content, engagement levels, and where the company was lacking.
- Next, we ran an ad campaign using targeted, organic methods to grow followers and followed up on progress every day. Our main target with the ads was new qualified leads as well as repeat customers.
The Results
We were able to add to the social media following of the brand with organic customers that regularly interact with content on the pages. In particular:
- Instagram followers grew by 1,423 followers.
- Twitter followers saw an increase of 1,329.
Through organic engagement and word of mouth, the follower count of the company’s pages sees a boost every month.
The Challenges
- This client had no prior experience of organizing events and didn’t have enough information for us to use in our marketing campaigns.
- Facebook & Google had banned Crypto advertising right after onboarding this client making it a challenge to still run the ads and get the results.
- The major speakers for the conference were not confirmed and we couldn’t use their names in the marketing campaigns.
- The client wasn’t accepting Crypto payments to buy a ticket for a crypto conference.
The Strategy
- One positive was the ‘Crypto Craze’ which had everyone scrambling to find more information about cryptocurrency and blockchain.
- We exploited this craze and focused on giving away valuable information via Facebook traffic campaigns at the top of the funnel, still generating leads on these traffic campaigns.
- At the middle of the funnel, we had people signup for the newsletter to get the exclusive, insider information. The CPL was less than $3.
- At the bottom of the funnel, we would use Facebook event ads as well as conversion ads to push people to buy tickets and come to the conference for even more exclusive information.
- We also partnered up with the industry’s big names to push out our content. We ran a huge affiliate marketing campaign to gain maximum visibility and it also helped sell more VIP, high value, exclusive tickets. Our affiliate network consisted of more than 100 of the top crypto and blockchain sites.
The Results
- Against all the odds we were able to sell out the conference 42 days before the actual date using email marketing and retargeting via display ads, YouTube, and Facebook. We sold close to 850 tickets.
- The conference was successfully held in Dallas, Texas during the month of February 2018.
- As a Marketing Partner, our goal was to get as many butts into seats as possible. With Facebook ads alone, we generated 19,000 leads.
- Because of the overwhelming response we received, the organizers arranged another venue and expanded the conference to 1,500+ attendees from the initial 800.
OUR PORTFOLIO
