340+ Leads for a Real Estate Agent

340+ Leads for a Real Estate Agent

Client Intro

A real-estate agency based in the United States needed help with Facebook Ads and overall marketing.

The Challenge

  • The client had a booming real estate business for 15+ years.
  • They were using traditional marketing methods and had very strong referral systems in place.
  • But in the last 6 months, before joining Markiva, they had experienced a sudden drop in leads, customers and overall business.
  • They still had a good name in the industry, but they did not have a strong digital presence.
  • The website looked dated.
  • There was no lead generation funnel in place on the site.
  • They had very little to no content on the website.
  • The site structure wasn’t SEO friendly at all.
  • Their daily traffic was below 50.
  • They had been burnt by a so-called digital marketing consultant who basically did not do anything except for getting his pay check.
  • Getting them to invest in Facebook advertising was also a huge challenge.

Our Strategy

  • From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client.
  • We started off with helping the client create tons of video content for social media.
  • Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns.
  • The plan was to pair that with the Lead gen campaign at a later point We wanted to give the client some quick wins, so he feels more confident working with us.
  • Successfully helped the client to come up with 4 different Lead Magnets.
  • With our help, the client created a whole Lead-flow and the funnel.
  • Using their BIG offline name, we started running the Leadgen campaigns in the third week.
  • We started off the Leadgen Campaigns with the Rapid-Fire Testing Method.

The Result

  • Within the next 3 weeks, we had garnered 349 new leads.
  • 7 new paid deals.
  • 5 Winning ad creative assets and a winning audience formula.
  • The CPL was less than $4.
  • CPA was below $200.
  • The client had 340+ leads in the funnel.
  • All this happened within the first 8 weeks..
  • The Golden Ads Strategy produced huge engagement and retargeting audience on the side.

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