Beaty Brand Skyrocketed in Sales!
Beaty Brand Skyrocketed in Sales!
Client Intro
A beauty products E-com store in NYC needed Digital Marketing Services to increase Sales. Learn how we turned around things for them.
The Challenges
- The client had been burned by another agency.
- The previous agency spent $10K on Facebook ads without real results.
- We did not have any landing pages or offers to work with.
- The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel.
- We had 45 days to prove ourselves – the client was cautious after having burned in the past.
Our Strategy
- Complete pixel installation – we couldn’t afford losing data.
- We worked with the client to come up with a Freemium Model.
- We identified 2 products to test for the freemium model.
- Created 4 different landing pages for Freemium strategy.
- Email marketing strategy for follow up.
- Retargeting funnel strategy.
- Audience strategy was based on competitors, interests, job titles and Lookalikes.
The Results
- The results skyrocketed in the very first month.
- Free plus shipping cost per result was as low as $5.40.
- ROAS even for freemium products was in positive because of the shipping charges.
- 900+ purchases recorded after the first month.
- Cost per purchase for core products was below $8.
- ROAS for core products jumped to 10.64% just from Facebook ads.
- Email marketing conversion from a free product to core product was 37%.
- AOV was increased using bundle offers.
OUR PORTFOLIO
