E-Commerce Store SEO
E-Commerce Store SEO
An E-Commerce Store SEO Case Study. An E-commerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PC ad spend. Learn more about how we did it.
The Challenges
- This E-commerce store SEO client was just starting out in a niche market.
- There was fierce competition from the bigger brands.
- The client did not have much room for the content.
- 90% of the marketing budget was going into the PPC and Facebook ads.
- Organic traffic was less than 20 sessions per day on average.
Our Strategy
- We did a complete audit of the site and a competitor analysis.
- Based on the data we created a detailed plan to follow.
- All the technical issues were resolved in the first phase.
- We started creating content around the specific keywords.
- We focused more on long-tail keywords rather than more generic keywords.
- This approach helped us compete with the bigger competitors.
- We added regular, high-quality backlinks for the site.
- AMP – assisted their development team in creating accelerated mobile pages.
The Results
- The organic traffic increased by 93% in 9 months.
- The revenue increased by 69%.
- Search engine rankings improved every month compared to bigger competitors.
- Domain authority and page authority increased significantly.
- In a matter of 6 months we started earning natural backlinks for the site.
- We created and indexed hundreds of new pages for the site.
OUR PORTFOLIO
