Paid Ads for a Clothing Brand
Paid Ads for a Clothing Brand
The Challenges
- Everything the client had done in the past did not produce any results.
- The data in the ad account couldn’t be used to get quick sales/wins for this client.
- Given their lack of results with the previous marketing spends well into 6 figures had generated less than 2x ROAS, they needed results quickly.
The Strategy
In the case of this client, we had 2 things to leverage:
- Budget
- Their Brand
created 3 strategies to test. But if something isn’t broken, don’t fix it. Which is why we’ve stuck with the first strategy.
Here’s a Look at Our Process:
- Introduced Instagram story ads.
- Used campaign budgeting to test out multiple audiences at once.
- Picked out best performing ad sets and variations to run them separately.
- Simultaneously launched DPAs (Dynamic Product Ads).
- Built and implemented a bottom of funnel re-engagement campaign for their email list.
- We did a complete audience analysis after the first week and took out the best performing targeting options to use them in a killer campaign that pulled in a whopping 11X ROAS.
- For the top of funnel campaigns, we kept testing aggressively and kept hitting more than 3X ROAS.
- Launched an intricate middle of funnel retargeting strategy.
- Introduced lookalike and custom audiences for their top and bottom of the funnel.
The Results
- This nationally recognized clothing brand initially came to us with a negative Return on Ad Spend (ROAS). We did a complete ad account audit and had a long strategy session call with the client to understand the problems that they were facing.
- Within 4 days after the initial strategy session call, we had a complete strategy in place for our full Facebook funnel.
- Within 3 weeks of launching, we were achieving 2.5x ROAS.
- At the end of our 1st month, we were easily achieving 4.36x ROAS.
OUR PORTFOLIO
