Successful SEO Camping for a Law Firm

Client Intro

A Law Firm SEO Case Study. A law firm in Phoenix, AZ needed SEO services to get more traffic and leads. Learn how we did it in this Law Firm SEO Case Study.

The Challenges

This lawyer client did not have full control of the site when they signed up with us.
Their site structure was not SEO friendly at all.
Most of their content was not optimized for any keyword.
Their search visibility was almost non-existent.
The law firm had multiple practice areas, but the site was unstructured.
They had been burnt by the Indian SEO company.
The site’s mobile load speed was improved significantly.

Our Strategy

We did an in-depth audit of the site.
Created a detailed plan to follow and got it approved from the client.
In the first phase, we resolved all the structural issues of the site.
We also resolved the technical issues to maximize the search visibility.
We fixed the existing content to include the demanded keywords by the client.
We created fresh, unique, and fully keyword-optimized content to gain maximum visibility.
High-quality backlinks were added periodically to strengthen the overall SEO game.
AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience.